Podium grows global reach in new data partnership with Woodbine Racetrack

Podium, a leading global provider of trusted sports content and data solutions, has today announced an international deal with Woodbine Racetrack; one of North America’s top racing venues. The agreement marks the first time Podium’s services will be used to enrich the betting experience of North American audiences and represents a broadening collaboration with global racecourse rights owners.

Under the expansive new deal, Woodbine Racetrack will integrate Podium’s Edge Form content to bolster the digital experience it delivers to passionate racing fans, providing a more consistent experience across international racing.

Edge features comprehensive pre-race insights, including expert comments, selections and runner verdicts. Woodbine will also have access to Podium’s enhanced data services, such as past performance indicators, placement history and silks.

The deal with Woodbine Racetrack builds on Podium’s existing partnerships in North America and reinforces its role as a trusted provider to the global racing landscape.

Josh Sparke, Managing Director at Podium, says:

 “I’m proud of Podium’s reputation for fast, engaging data that elevates the racing experience for fans. Woodbine is one of North America’s leading racetracks and the premier location in Canada. This new partnership reflects our commitment to supplying high-quality data that deepens our expanding global network. As we move into new markets, integrity, reliability and quality will remain at the core of our business and the innovative data products we offer partners.”

Klaus Ebner, Director at Woodbine, says:

“Woodbine is committed to delivering a best-in-class digital racing experience for our fans, and partnering with Podium allows us to further enhance the depth and consistency of our racing content. Podium’s Edge will bring high-quality insights and data that align with our standards and supports our ambition to connect Canadian racing with a truly global audience. We’re excited to work with Podium as we continue to evolve how fans engage with our product.”