Podium and Liderform Forge Strategic Partnership to Elevate Racing Content for Turkish Audiences.

Podium are thrilled to announce a groundbreaking partnership with Liderform, the premier specialist racing form publication in Turkey. This multi-year agreement marks a significant milestone in the evolution of international racing, as Liderform integrates Podium’s pre-race stats and tipping from nine prominent racing regions into their own tipping product. The collaboration aims to enhance the quality of international racing coverage, offering Turkish audiences access to top-tier insights and analysis as they engage with racing through approved Tote partners.

With this alliance, Liderform solidifies its commitment to delivering unparalleled racing content to its customers, leveraging Podium’s expertise in pre-race analysis and tipping to augment their existing offerings. By incorporating Podium’s comprehensive data and insights, Liderform seeks to enrich the experience of Turkish racing enthusiasts and foster a deeper engagement with unparalleled insights and analysis across international racing events.

Richard Duncan, Head of Business Development & Strategic Partnerships at Podium, expressed his enthusiasm for the partnership, stating, “This partnership with Liderform presents an opportunity to promote Podium’s pre-race tipping and statistical content, which has a proven track record of success in domestic markets, to new international audiences. We couldn’t be more excited to work with Liderform to enhance their market-leading form products.”

The collaboration between Liderform and Podium represents a strategic alignment of two industry leaders, each renowned for their commitment to excellence in racing content. Murat Akyer, CEO of Liderform, emphasised the significance of the partnership, stating, “The breadth and quality of pre-race international form, stats, and tipping content made Podium the obvious choice to enhance our leading form solution. This collaboration not only enhances Liderform’s position as the leading Turkish provider of racing form solutions but also underscores our dedication to innovation and delivering value to our audience.”