Podium extends global racing position with acquisition of Asian racing specialist, iRace Media.

Podium, through its parent, PA Media Group, has announced the acquisition of leading horse racing data company, iRace Media.

Based in Singapore, iRace Media is a leader in the Asian market, working with B2B customers such as The Hong Kong Jockey Club, Singapore Pools, 4Racing and Tabcorp to promote their racing coverage in the region via a range of data and content services, including form guides and interactive tipping content. Its services are built on the most comprehensive racing database in the region and it specialises in localising and translating its content for each of its customer’s target markets. It also produces the award-winning publication, “iRace”, the most extensive racing form guide for consumers in Asia.

The acquisition complements the specialised racing knowledge provided by Podium and together, the businesses will offer a wider proposition and enhanced value for customers, creating a global racing database and an expanded distribution network.

iRace Media will continue to operate as a stand-alone business under its CEO & Founder, Steve Levar, and will provide expertise of the Asian market to Podium.

Eugene Delaney, Director of Podium, commented, “The combined knowledge and reach of iRace and Podium will be significant for the industry.  Not only does it allow us to reach new customers, but it also puts us in a position to offer a whole new range of services for our rightsholder and bookmaker partners.”

“We are thrilled to embark on this journey with Podium”, said Steve Levar, Founder & CEO of iRace Media. “Through this acquisition, both companies will benefit from shared resources, expanded R&D capabilities, and a broader talent pool, enabling the development of racing solutions which will transform the racing landscape and create new growth opportunities.”