{"id":433,"date":"2024-03-15T16:17:46","date_gmt":"2024-03-15T16:17:46","guid":{"rendered":"https:\/\/podium.uniondigital.uk\/?post_type=insight&p=433"},"modified":"2025-03-11T11:49:32","modified_gmt":"2025-03-11T11:49:32","slug":"iwd-racing-as-we-know-it-must-change","status":"publish","type":"insight","link":"https:\/\/podium.uniondigital.uk\/zh\/insight\/iwd-racing-as-we-know-it-must-change\/","title":{"rendered":"IWD: Racing as we know it must change"},"content":{"rendered":"

In celebration of International Women\u2019s Day 2024,\u00a0\u8bb2\u53f0<\/a>\u2019 NiamhRichardson reflects on the positive changes for women in racing in recent yearsand explains what is needed to make it a welcoming sport for women.<\/p>\n

Woman have worked in male-dominated fields since tie immemorial \u2013 whether fighting for their spot on the hunter side of a prehistoric society or, more recently, to achieve pay parity while doing so.<\/p>\n

But for many woman who work in racing, it\u2019s just part of our everyday life \u2013 in addition to being the only woman on the team at Podium in a sales role, nearly everyone else I speak to in the industry is male.<\/p>\n

While i\u2019m very lucky that I work with a supportive team and I am pleased with the work the sector has undertaken to be more welcoming to marginalised groups, we\u2019ve still a long way to go to toward welcoming women more thoroughly.<\/p>\n

For the perception of the racing and betting industry to change so that women are encouraged to join, some serious work needs to be done in how we portray the sector. People need to understand that racing isn\u2019t just a jockey, a trainer, a racecourse, and a horse- the sport has so many areas where people of all walks of life can join and feel welcome.<\/p>\n

It\u2019s a perception thing<\/strong><\/p>\n

The wonderful strides of jockeys such as Hollie Doyle show what women can do on horseback. Doyle was the first woman jockey to win a French Classic and the first woman to win a European Group 1 Classic. However, it seems that horseracing, much like football, is perceived as a \u2018men\u2019s sport\u2019.<\/p>\n

For example, according to 2023 data from the British Horse Racing Authority, there are 63 active woman jockeys in the industry in the UK \u2013 compared to 363 men jockeys: just 14.7% of the total number. And while other areas of the racing and betting industry, such as data analysis or marketing, have less of a disparity, the overall issue is a pretty glaring one.<\/p>\n

It\u2019s interesting, because horse riding is enjoyed by so many young girls, but it seems that as they get older and more serious about riding, so few see racing as a viable career path \u2013 and I\u2019d love to see that change.<\/p>\n

Of course, the point i\u2019m making has been made before; but sadly, has still never been answered satisfactorily. It\u2019s a simple question, after all: why don\u2019t more young woman view racing as a career choice?<\/p>\n

The answer to this \u2018simple question\u2019, is, I believe, a lack or representation.<\/p>\n

If a child only sees male jockeys, male pundits and announcers and mostly male crowds except for token \u2018ladies days\u2019, then she;s not going to envision herself in that seat, is she?<\/p>\n

What can cure racing\u2019s \u2018no-woman blues\u2019?<\/strong><\/p>\n

I genuinely believe the answer is fairly straightforward: We simply need to attract and retain more woman in the field.<\/p>\n

Is it really that easy? History \u2013 and other industries \u2013 show us that it truly is. The changes needed aren\u2019t particularly onerous or even expensive: things like working withschools, graduate programmes and apprenticeships; showing woman jockeys and female fans on industry advertising and PR materials; and making sure that racing events are catering for female fans.<\/p>\n

I\u2019ve thrived in the industry and I want young women to look at racing and see the same opportunities I\u2019ve had.<\/p>\n

With just a few simple measures, the racing and betting industry can attract more diversity easily. All we really need is the will and the intention to do it.<\/p>","protected":false},"featured_media":434,"template":"","meta":{"_acf_changed":false},"class_list":["post-433","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIWD: Racing as we know it must change - Podium Sports<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/podium.uniondigital.uk\/zh\/insight\/iwd-racing-as-we-know-it-must-change\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IWD: Racing as we know it must change - Podium Sports\" \/>\n<meta property=\"og:description\" content=\"In celebration of International Women\u2019s Day 2024,\u00a0Podium\u2019 NiamhRichardson reflects on the positive changes for women in racing in recent yearsand explains what is needed to make it a welcoming sport for women. 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