{"id":619,"date":"2025-02-14T12:39:44","date_gmt":"2025-02-14T12:39:44","guid":{"rendered":"https:\/\/podium.uniondigital.uk\/?p=619"},"modified":"2025-02-14T12:39:44","modified_gmt":"2025-02-14T12:39:44","slug":"checkd-group-partners-with-podium-to-enhance-racing-data-distribution-across-uk-and-ireland","status":"publish","type":"post","link":"https:\/\/podium.uniondigital.uk\/zh\/checkd-group-partners-with-podium-to-enhance-racing-data-distribution-across-uk-and-ireland\/","title":{"rendered":"Checkd Group partners with Podium to Enhance Racing Data Distribution across UK and Ireland."},"content":{"rendered":"

Checkd Group has entered into a long-term agreement with Podium, formerly known as PA Betting Services, to enhance its B2C affiliate operations in the UK and Ireland. The partnership aims to leverage Podium\u2019s racing data across Checkd\u2019s platforms, including The Winners Enclosure and The Betting Hub app, offering free content, advice, and betting tools to punters.<\/span>\u00a0<\/span><\/p>\n

Expansion ahead of major racing events<\/span><\/b>\u00a0<\/span><\/p>\n

The agreement comes at a\u00a0crucial time as Checkd increases activity around its racing-focused brand, The Winners Enclosure, in preparation for key events such as the Cheltenham Festival, the Aintree Grand National, and Royal Ascot. This partnership is expected to strengthen Checkd\u2019s market presence during these high-profile racing events.<\/span>\u00a0<\/span><\/p>\n

Podium\u2019s racing data is already integrated into Checkd\u2019s proprietary BRUNO platform, which powers The Betting Hub app and The Winners Enclosure. These platforms provide users with access to racing insights and betting strategies, helping them make informed decisions.<\/span>\u00a0<\/span><\/p>\n

Strategic goals of the partnership<\/span><\/b>\u00a0<\/span><\/p>\n

The collaboration between Checkd and Podium focuses on expanding the reach and effectiveness of racing data for sportsbook operators. Both companies aim to enhance the appeal of UK and Irish racing for recreational audiences by combining advanced technology with official data.<\/span>\u00a0<\/span><\/p>\n

A\u00a0key component of Checkd\u2019s offering is its Automated Betting System, which simplifies bet creation for operators by providing pre-packaged accumulator (acca) bets. This system reduces operational costs and manual workload through automation, while offering customizable betting options based on criteria such as favorite jockeys, trainers, and course performance.<\/span>\u00a0<\/span><\/p>\n

Industry perspectives on the partnership<\/span><\/b>\u00a0<\/span><\/p>\n

Commenting on the collaboration,\u00a0<\/span>Andrew Grimshaw, Checkd\u2019s Commercial Director<\/span><\/b>, stated:<\/span>\u00a0<\/span><\/p>\n

\u201cCheckd has a\u00a0proven legacy of building smart, reliable products that intelligently use historical data to help operators automate appealing bets for their recreational customer base. We are now looking forward to working with Podium in 2025 and beyond, to see how we can drive wider distribution within the racing sector.\u201d<\/span>\u00a0<\/span><\/p>\n

Rich Duncan, Podium\u2019s Director of Commercial Partnerships<\/span><\/b>, added:<\/span>\u00a0<\/span><\/p>\n

\u201cIt\u2019s been a\u00a0pleasure working with Checkd, they have already proven their ability to drive bet placement and grow margin within the pre-match football category, and Podium truly look forward to working with them to replicate that success targeting the mass recreational market in the racing business too.\u201d<\/span>\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Checkd Group has entered into a long-term agreement with Podium, formerly known as PA Betting Services, to enhance its B2C affiliate operations in the UK and Ireland. The partnership aims to leverage Podium\u2019s racing data across Checkd\u2019s platforms, including The Winners Enclosure and The Betting Hub app, offering free content, advice, and betting tools to…<\/p>","protected":false},"author":3,"featured_media":462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nCheckd Group partners with Podium to Enhance Racing Data Distribution across UK and Ireland. - Podium Sports<\/title>\n<meta name=\"description\" content=\"Checkd partners with Podium to enhance their racing data distribution. 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