Football Data for Sports Betting Operators

Football is the world’s most bet-on sport and the demands it places on data providers are unmatched. Punters expect instant in-play updates, operators need data they can trust for settlement, and media platforms need content that keeps audiences engaged from kick-off to final whistle.

Podium has been delivering football data to sports betting industry for over 60 years. Podium advocates APIs for content delivery, with our dedicated Football API hosting all Podium football data, including comprehensive historic results and statistics, plus editorial content. Whether you need premium live in-play data for betting validation, automated text commentary for media platforms, or comprehensive fixture results coverage across hundreds of competitions, Podium’s football data service is built to power it.

Both premium live services offer the same comprehensive level of sports coverage, the key difference being the speeds at which data updates are captured and delivered. Our Betting Validation service offers close to real-time in-play updates on sporting events, designed to complement primary data sources and offer a source of truth without compromising settlement speeds.

Podium’s football data is structured across three service tiers, giving operators the flexibility to take what they need:

Premium en directo	Update speed	Includes automated text commentary
Betting Validation & Media: Our most comprehensive service. Premium Live includes teams before kick-off, a match started message, and a live action-by-action account of the match detailing what time, how, when, and the outcome of each individual action. Actions covered include match status, goal-kicks, throw-ins, fouls, off-sides, shots on and off target, free-kicks, dead balls, corners, goals, assists, crosses, red and yellow cards with reasons where known, substitutions, handballs, and penalties – all delivered in-running.	2 to 15 seconds during the event.	A live, natural language account of every action, ready to publish directly to your platform.

Which Football Competitions Does Podium Cover?

Podium covers football from grassroots international tournaments to the world’s biggest leagues and competitions.

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Football Data for Sports Betting Operators

Which Football Competitions Does Podium Cover?

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